Analytics
Do you want to see the whole picture when it comes to your SEO and SEM efforts? Ameex Digital fuels brand growth with data analytics that go beyond the surface. Our analytics experts dive into your website to eliminate traffic bottlenecks and align your goals with your brand’s key performance indicators.
INDUSTRY INTEL
On average, enterprises aren’t using between 60% and 73% of their data for analytics.— Forrester
Data-driven analytics help brands stop guessing and start knowing. We take clients beyond the surface to get actionable insights.
- Data-Driven Marketing Analytics
- Reporting Builds
- Google Analytics
- Tag Management Solutions
Analytics
Data-Driven Marketing Analytics
Data-Driven Marketing Analytics
Gut feelings shouldn’t decide the success of a marketing campaign. Data-driven marketing analytics empower you to see if a campaign converted customers, generated more leads, or increased market share. Ameex Digital applies these insights to current and future campaigns to ensure your brand benefits from every marketing dollar you spend.
APPROACH
Leverage tools
Ameex Digital applies a host of analytics tools to help you define goals, track data easily, and measure the key performance indicators that matter, like email sign-ups, click-throughs, sales, impressions and more.
Integrate information
Then, we’ll create custom data connectors from multiple sources and third-party platforms to provide a real-time, holistic view of your brand.
Implement learnings
Ameex Digital will monitor the analytics and proactively recommend changes to keep campaigns performing at a consistent high level.
Track your success
Measuring success starts with having the correct data to show where your brand is now and where you want it to be. Ameex Digital analyzes and manages the data your campaigns generate, turning specific marketing data points into information that helps you maximize your return on investment.
Analytics
Reporting Builds
Reporting Builds
Having the information you need is critical, but data is most effective when you understand the story it tells. Here are just a few of the metrics Ameex Digital can track for you in an easy-to-use dashboard:
APPROACH
Research metrics
Our analytics experts will identify the key performance indicators to track for your brand’s campaigns and connect third-party tools to get real-time data.
Build reports
We’ll customize reports so you can help stakeholders visualize how campaigns are performing across all channels, and even compare campaign performance in competing channels.
Contextualize the data
Ameex Digital narrates the user’s journey and behavior through dashboards with meaningful charts and dynamic data sets.
Get a granular view
Ameex Digital delivers in-depth reports in a format that makes it simple for you to evaluate success and plan the next moves for your brand.
Analytics
Google Analytics
Google Analytics
Your brand could be missing out on the data you need to create powerful paid media campaigns. With Google Analytics, Ameex Digital can quantify your website’s performance through multiple metrics and analyze data at a granular level.
APPROACH
Align with your goals
Ameex Digital will audit your existing Google Analytics account to ensure it’s tracking the relevant metrics for your brand’s key performance indicators.
Track movement
Then, we’ll create custom segments, dimensions, filters, audiences, events and goals to help you track the details you need to inform your marketing decisions.
Present metrics
Our analytics experts will build out automated dashboards so stakeholders can easily see the business perspectives, key performance indicators, traffic and more across different channels.
Capture the data—and success
Ameex Digital will help you know if your SEO and SEM performance is bringing positive results to your website with Google Analytics—and implement changes if it’s not. Ensure you’re capturing the data you need to reach your goals.
Analytics
Tag Management Solutions
Tag Management Solutions
Even if you don’t sell directly from your site, tracking user events—such as videos watched and content earning engagement—provides valuable insight into your customers. With experts in Google Tag Manager, Adobe Tag Manager and Tealium Tag Manager, Ameex Digital can enhance the data you’re collecting and reporting on without having to modify code.
APPROACH
Align with stakeholders
If you’re using tag management and analytics to an extent already, Ameex Digital will assess where your brand stands with customer acquisition, retention, engagement and more, as well as which tools and features you’re leveraging. If your brand isn’t already using tag management and analytics, we’ll create a framework for you in line with stakeholder expectations.
Implement solutions
Then, we’ll optimize your brand’s tag management container to improve tracking efficiency and accuracy and ensure alignment with your key performance indicators.
Test results
Once the tag management solution is in place, our experts will test that the data is accurate and ensure that the efforts brought positive impacts to the website’s performance.
Get to know your customers
With tag management solutions like Google Tag Manager, Ameex Digital can help you understand your customers’ behavior, motivations and actions on a granular level. Don’t miss out on these valuable insights.