A multinational consumer goods company wanted to improve brand awareness and sales for a new vitamin subscription brand—fast. See how Ameex Digital’s experts applied a data-driven approach to grow the customer base and earn conversions.
Every dollar spent on user experience returns between $2 and $100.— Forrester
A client needed to relaunch their website in order to improve their brand awareness and overall sales—but they didn’t have an agency in place.
Ameex Digital delivered SEM, analytics and UI/UX services—quadrupling qualified leads, increasing repeat purchases and more.
Understanding the user is the first step to gaining impressions and clicks.
To ensure the site relaunch got in front of the right customers, the client needed a strong media plan across multiple channels.
Ameex Digital examined data collected by the analytics team to gain a complete understanding of the various audiences of health-driven individuals. Our performance marketing team explored what compelled users to take action, buy and subscribe.
The search engine marketing experts then built a plan that included Facebook banners, video ads, unique ad copy and segmented campaigns based on audiences and interest groups. They also created remarketing and branding campaigns for Google search ads to capture curious customers.
The team continued to monitor performance and reallocate budgets as necessary to maximize every marketing dollar. The high levels of engagement also generated conversions and revitalized the overall branding.
With a data-driven approach, the performance marketing team executed a paid marketing plan across social media and search engines that significantly increased site traffic and site revenue.
As an SEO partner you have stepped up to not only help us provide a solve for it but also provide an extra hand by contributing to the learning journey of every individual who has been on this journey whether it was in-market or region. And that is a quality rare in a partner. Thank you for always partnering in our success.
Anjali K.
Assistant Vice President of Digital Marketing
The right tools and expertise can help you access the data you need to understand your customers.
Because the client’s site wasn’t tracking user events and behavior on a granular level, they were missing out on insights to help grow their customer base and loyalty.
Ameex Digital evaluated the brand’s setup in Google Analytics and Google Tag Manager and found the brand wasn’t tracking ecommerce events. This left valuable data about user behavior on the table.
Our analytics experts then implemented a robust ecommerce tagging strategy and optimized the brand’s Google Analytics account for ecommerce tracking. They also built a reporting dashboard in Google Data Studio so the client could understand results at a glance.
The ability to visualize multiple ecommerce reports from the site empowered the paid media team to zero in on users’ wants and expectations, informing a strategy that ultimately grew subscriptions.
Ameex Digital set up Google Tag Manager and Google Analytics to track user events, including impressions from the product lists and details, product clicks, adding to and removing from cart, checkout, purchases and refunds. These insights helped create and execute an effective strategy to grow user subscriptions.
As an SEO partner you have stepped up to not only help us provide a solve for it but also provide an extra hand by contributing to the learning journey of every individual who has been on this journey whether it was in-market or region. And that is a quality rare in a partner. Thank you for always partnering in our success.
Anjali K
Assistant Vice President of Digital Marketing
Focusing on the user’s needs and expectations is essential to create a site that converts.
The brand site included surveys to help customers find the right vitamins subscription for them, but many users weren’t completing them. In addition, broken steps in the checkout process kept even the most motivated buyers from completing purchases. The client needed a site that clearly communicated the benefits, provided compelling reasons to complete the survey, and made it easy to purchase a subscription.
Ameex Digital’s UX team conducted an analysis of the site, including user behavior and customer experience, and identified pain points for customers as they journeyed through the surveys and pages. They also analyzed competitors to understand missed opportunities for the client.
Armed with these learnings as well as data from our analytics experts, the team recommended consolidating site pages and navigation, simplifying calls to action and user flow, and optimizing touchpoints for user engagement. They also collaborated with the development team to correct site loading errors.
Ameex Digital’s visual design experts created new pages that improved the customer experience on the home and survey pages and enhanced the consideration and conversion stages of the customer’s journey. In addition, UX worked with the tech team to create custom code integrations for third-party apps and correct checkout errors throughout the payment gateway.
With a simplified flow and enhanced customer experience, users delighted in the new site. Ameex Digital increased users who continued through each step of the checkout process, as well as increased sessions with transactions by nearly 14% in just two months.
As an SEO partner you have stepped up to not only help us provide a solve for it but also provide an extra hand by contributing to the learning journey of every individual who has been on this journey whether it was in-market or region. And that is a quality rare in a partner. Thank you for always partnering in our success.
Anjali K
Assistant Vice President of Digital Marketing