When a global leader in the field of automation, sensing and control technologies needed a holistic digital marketing transformation, they turned to Ameex Digital. See how we increased their brand visibility, online presence, conversions and customer loyalty.
45% of businesses don’t have a strategy for digital marketing.Smart Insights
Our client was ready to adopt newer digital marketing strategies to capture customers in the U.S. market. They also wanted to equip their in-house marketing teams to oversee marketing programs that precisely target new customers as well as engage existing customers.
Ameex Digital increased the brand’s online visibility and moved them from traditional marketing to results-oriented, data-driven digital marketing. We also trained their internal teams to run successful digital marketing initiatives.
A comprehensive digital strategy includes a plan to delight your customer at every step of their journey.
Our client understood the value of communicating with their customers via email, but they weren’t getting the type of engagement that reflected the work they put into their campaigns. The data they had collected wasn’t helping them understand behaviors and preferences of their target audience, meaning their emails were staying unread.
Ameex Digital’s marketing experts created questionnaires and conducted surveys to gain deep clarity into the customers’ needs and impressions. This helped the client understand what drives their customer loyalty and identify likely repeat customers and brand ambassadors.
The team then worked with the client’s in-house staff members to develop and execute successful email campaigns, incorporating A/B testing to increase the open and click-through rates.
The client can now apply these learnings to inform future campaigns, adjusting emails and subject lines to maximize value to their customers.
With clear data, our client could understand what unique need their products fulfilled for their customers and execute campaigns accordingly. And with the right content, subject lines and offers, they increased email open rates and click-throughs while reinforcing the brand promise to their loyal customers, who go on to spread the word.
Ameex built and implemented a measurable path to success on our digital platforms, and we’ve continued to win greater traffic and conversions through their collaborative, data-driven approach.
Tomoko E.
Department Manager, Marketing
Improving conversions, capturing new leads and building brand awareness starts with a business-focused plan for search engine optimization.
The client’s site didn’t demonstrate best practices for SEO, including concise page titles and compelling meta descriptions, negatively impacting the click-through rate. The brand needed a targeted plan and benchmarks to measure performance toward these goals.
Ameex Digital’s SEO experts conducted a comprehensive site review, scoring the website based on content, architecture, HTML, trust signals, internal and external links and user friendliness. In addition, the team benchmarked KPIs, conducted keyword research and built keyword clusters as a foundation for content planning and content development.
Team members then optimized page titles and meta descriptions to maximize the organic CTR. They also began collaborating with the in-house marketing team to perform keyword research, develop a competitive analysis, identify key segments and increase search visibility.
Building on the content plan, the team then created search engine-optimized content to gain impressions and improve click-throughs from the target audience, increasing the brand’s ranking on search engine results pages.
By applying data-driven keyword research, content strategy and SEO optimization, Ameex Digital took this global brand to the next level. These digital services increased page views 94-fold while increasing organic conversions by 10%.
Ameex built and implemented a measurable path to success on our digital platforms, and we’ve continued to win greater traffic and conversions through their collaborative, data-driven approach.
Tomoko E.
Department Manager, Marketing
With data-informed paid campaigns, our client earned more eyes from customers and increased clicks.
The client wasn’t using best practices for paid search, so their efforts weren’t drawing the impressions or click-throughs that could help them grow their footprint in the U.S. The brand needed a data-driven approach to take advantage of opportunities in paid channels.
Ameex Digital conducted a thorough competitive analysis, including researching market share and keywords. This allowed our client to zero in on the targets and audiences that represented the largest growth opportunities.
With this data, our search engine marketing experts built strategic campaigns of paid ads in multiple channels. The client experienced a significant increase in website traffic and conversions on several new product initiatives, while also improving their brand equity in the U.S.
Ameex Digital continues to introduce new product initiatives through strategic channels, applying learnings to improve performance and effectively use marketing dollars.
The Ameex Digital team of PPC specialists built effective paid media strategies targeting the right audiences on LinkedIn, Google Display Network and other channels. This precision targeting approach increased traffic significantly while improving overall brand equity.
Ameex built and implemented a measurable path to success on our digital platforms, and we’ve continued to win greater traffic and conversions through their collaborative, data-driven approach.
Tomoko E.
Department Manager, Marketing
When you apply data-driven analytics to align your goals and eliminate bottlenecks, there’s only one place for your brand to go—up.
The brand’s analytics setup wasn’t optimized to collect the data they needed to succeed. Without the right collection strategy in place, the client couldn’t accurately measure or adjust performance, representing a loss for campaigns and budgets.
Our digital analytics specialists optimized the client’s existing Google Analytics account and ensured it was tracking the correct metrics for the brand’s key performance indicators.
Ameex Digital then built an executive dashboard so the client could track performance across various marketing channels.
The team also developed a framework to identify buyer behavior using POS data, allowing the client to better understand customers and increase engagement.
With metrics at the client’s fingertips, they could accurately track their brand’s growth—as well as the return on their investment for every campaign.
Ameex built and implemented a measurable path to success on our digital platforms, and we’ve continued to win greater traffic and conversions through their collaborative, data-driven approach.
Tomoko E.
Department Manager, Marketing
When powerful UX and visual design create a clear path for users, meeting your goals follows organically.
The client had created an email campaign to drive website traffic for a new product launch, but their previous campaigns hadn’t earned the engagement or click-throughs they expected. They wanted to increase conversions and views of their video and product detail pages.
Ameex Digital’s UX team reviewed the existing campaign, auditing for content flow, content layout and calls to action. Our experts identified several areas of improvement based on best practices for user experience and design, such as updating graphics both for visual appeal and to entice the user to engage with the video content.
The team created image assets and graphics and made recommendations for a more efficient user experience designed specifically to increase conversions. Our design specialists empowered the user to easily connect with the client, replaced passive CTAs with direct language, and implemented design principles to break content into more digestible pieces.
Upon approval of the new design, Ameex Digital assisted the client with implementing these recommendations into their email marketing software, ensuring they could apply the concepts to future campaigns as well. The UX team continues to support ongoing requests for media assets and user experience design assistance.
Ameex Digital’s UX and visual design experts redeveloped the email campaign to clarify and strengthen the customer’s journey at every step in the sales funnel, increasing “Buy Now” clicks 68% and PDF downloads 60%.
Ameex built and implemented a measurable path to success on our digital platforms, and we’ve continued to win greater traffic and conversions through their collaborative, data-driven approach.
Tomoko E.
Department Manager, Marketing