Digital Marketing Strategy

A great strategy begins and ends with great data. Although a lot of brands understand the importance of organic and paid search marketing, an expert digital marketing agency goes further. With audits, competitive analysis, consumer research, customer journey mapping and paid media planning, Ameex Digital develops a comprehensive plan to reach and convert your customers on every channel.

INDUSTRY INTEL

45% of businesses don’t have a strategy for digital marketing.— Smart Insights

Marissa Dankberg, Digital Project Manager

We help brands gain a deep understanding of their audiences and their market, and then build a map to achieve their goals step by step.

Digital Marketing Strategy

Site Audits

Site Audits
Competitive Analysis
Consumer Research
Customer Journey Mapping
Paid Media Planning

Digital Marketing Strategy

Site Audits

Your website should be working hard for you. It needs to answer questions and set customers on the path to purchase, while also maintaining visibility and authority on search engines. Online marketing takes more than finding the right SEO keywords—Ameex Digital optimizes every step of your customer journey funnel to create loyal brand ambassadors.

APPROACH

Review your site

Ameex Digital uses Google Analytics and other third-party tools to examine your site’s traffic sources and conversion rates. We also dive deep into customer demographics, going beyond age and location and into the data that drives them to purchase.

Improve conversions

After identifying your site’s visibility level and friction points, our digital marketing consultants will improve product categorization and product detail pages, increase conversions and bundle purchases, and develop emails to nurture customers toward their first purchases.

Implement next steps

As your site traffic and conversions improve, Ameex Digital will explore loyalty development programs and optimizations to increase repeat purchases and build brand ambassadors.

Build lasting sales

A holistic digital marketing strategy helps you attract more potential customers and understand what keeps them coming back to build a base loyal to your brand and products.

Digital Marketing Strategy

Competitive Analysis

Ameex Digital understands the market from a holistic perspective. We look at more than just your website’s direct competitors—our digital marketing experts dive into Amazon and other relevant points of sale to support key business objectives.

APPROACH

Zero in on competitors

Ameex Digital will identify key competitors, areas of improvement and opportunity, and gaps in site strategy, pricing and product assortment.

Execute a winning strategy

Then, we’ll formulate, implement and execute a winning digital strategy to achieve your core objectives.

Monitor KPIs

Ameex Digital will continue to monitor performance toward these objectives using a variety of third-party tools and make adjustments as necessary.

Get granular analysis

To surpass your competitors, you first have to know exactly where your brand stands now. Ameex Digital incorporates all the data into your competitive analysis so you have the facts to move full steam ahead.

Digital Marketing Strategy

Consumer Research

Effective digital marketing campaigns start with knowing the customer you’re targeting. Ameex Digital learns your consumers’ preferences, motivations and buying behaviors to create highly segmented personas, empowering your brand to speak directly to their needs.

APPROACH

Find what drives your audiences

Ameex Digital will identify the target customer segments and learn what attracts them to your brand, as well as the marketing and sales channels they use to engage with your brand beyond the website.

Identify opportunities

We’ll present key insights and opportunities, including email activity and products and services your customers want that may not be offered by your brand.

Implement research

We’ll apply the consumer research to every part of your customer’s journey, increasing engagement, conversions and ROI.

Meet your customers

Through Ameex Digital’s data-based approach to consumer research, your brand can deliver exactly what your customers desire.

Digital Marketing Strategy

Customer Journey Mapping

If you don’t know what your audiences are looking for when they engage with your brand, you can’t know what it will take to turn them into customers who sing your praises online and off. From awareness to consideration to conversion, mapping your customer’s journey is key to accomplishing your business goals.

APPROACH

Redraw the map

Ameex Digital examines the data to identify the difficulties and successes users experience with your brand. Then, we’ll revise the customer journey map so customers easily flow to their goals—and yours.

Diminish friction

We put an emphasis on enhancing the experience for customers at all points in the funnel. Our digital marketing experts will optimize paid media and search engine optimization to drive more traffic, and guide the website visitor from awareness to conversion, whether that’s a purchase, subscribing to email, or something else.

Continue growth

As new and repeat customers flow through the new customer funnel, we’ll identify sales and marketing gaps, build emotional connections and gain a better understanding of your customers.

Map your goals

Ameex Digital will build a powerful, step-by-step representation of how a user finds your brand and interacts with your products during various touchpoints, while removing friction, strengthening enrollment and increasing conversion along the way.

Digital Marketing Strategy

Paid Media Planning

Pay-per-click advertising is a highly scalable, cost-effective way to earn a spot at the top of Google and Bing search results—as well as on websites and digital platforms where your target audience spends the most time browsing.

Ameex Digital makes data-driven decisions to help you build brand awareness, drive traffic, and increase enrollments and revenue. An effective paid media planning strategy keeps you competitive by strengthening outreach, customer loyalty, and new customers in-market.

APPROACH

Dive into data

Ameex Digital mines historical data to gain insights on competitor terms and non-branded category terms that convert, and then leverages SEO data to target and amplify cost-effective keywords.

Apply expert tools

Using newly available features and channels, Ameex Digital applies proprietary tools to optimize campaigns, looking at the entire funnel to help turn visits into sales.

Increase ROI

By measuring the ad attribution driving to your brand’s website, we’ll make recommendations to increase return on ad spend (ROAS) and get the most out of every advertising dollar.

Get in front of your customers

Seeing results in real time and adjusting your campaign are keys to effective paid media planning. Ameex Digital can help your brand with paid search on Google, Yahoo and Bing, as well as product and video ads, programmatic advertising, display ad creation and testing, behavioral targeting, display ad keyword targeting and much more.