Digital Marketing Technology

Customers today expect more from brands: personalized recommendations, smooth omnichannel experiences, and instant customer service, all while protecting their private data. Our deep roots in digital marketing technology have helped us develop innovative partnerships between vendors and solve problems through custom technology solutions.

Discover how you can delight your customers and grow your revenue with AI-enabled personalization, data management platforms, robust content management systems and more.

INDUSTRY INTEL

78% of brands plan to implement AI and VR by 2020 or have already done so.— Oracle

Raj Piruthivi, Vice President

Recent events have accelerated digital marketing beyond expectations. The brands capturing customer attention will be those capitalizing on these technologies.

Digital Marketing Technology

AI-Enabled Personalization

AI-Enabled Personalization
Data Management Platform
Customer Data Platform
Customer Identity and Access Management
Chatbots
CMS/Ecommerce

Digital Marketing Technology

AI-Enabled Personalization

Take data-driven audience targeting to the next level with machine-learning personalization tools. With artificial intelligence, brands can serve users one-to-one recommendations based on their behavior, strengthening engagement and relevance to your customers.

Plus, with fixed maintenance costs for ML personalization, brands increase user traffic and conversions while lowering expenditures. Explore how Ameex Digital delivers AI-enabled personalization.

APPROACH

Inform the algorithm

Using a third-party ML personalization tool, Ameex Digital makes integrations with your current content management system. We’ll then upload data about your audience—browsing behavior, devices, preferred content, location, and more.

Start learning

The algorithm gets to work to deliver personalized recommendations for web content, products, videos and ecommerce. The ML engine takes time to learn, so you’ll start to see results in about two months.

Refresh offers

As the engine draws in your audience, users will need fresh articles, products and other content to keep from getting bored. Ameex Digital will explore content creation opportunities to keep engagement and conversion rates high.

Flip the script

Provide users with relevant content and products in real time to grow brand loyalty, engagement and conversions. Get in touch with Ameex Digital to take advantage of this cost-effective technology—we can complete AI-enabled personalization within one to two weeks.

Digital Marketing Technology

Data Management Platform

For your targeted advertising and customized content to be effective, you need a powerful data management platform (DMP). But as more data migrates to the cloud and regulations move to protect sensitive user data, governance is a growing challenge for organizations.

When solving data-centric problems, Ameex Digital strikes the right balance between agile data exploration and defending sensitive data. Learn how we can help you collect, organize and protect data such as cookie IDs while capitalizing on personalization and retargeting.

APPROACH

Gather data

Ameex Digital will collect and input data from multiple sources, organizing it into a format ideal for your DMP. We’ll improve data quality and value, remove redundancies, and ensure it’s relevant for your users, all while protecting from data loss and unauthorized use.

Build audiences

With the data collected, we’ll create or merge profiles and segment them into usable taxonomies. Then, Ameex Digital will build audiences that allow you to target specific anonymous users who have taken certain actions, use certain devices, visit various locations and much more.

Analyze and report

Finally, we’ll deliver analytics and reporting that allow you to identify new audiences and increase engagement with your advertising and marketing campaigns. We also continue to record and register database events, auditing for compliance with national and international data protection regulations.

Capitalize on data

Don’t let your wealth of data from first, second and third parties go to waste. With an effective and secure DMP connecting all your platforms, you can serve up relevant retargeting, personalized advertising, customized content and more. Contact Ameex Digital to build your DMP.

Digital Marketing Technology

Customer Data Platform

To send the right message to the right person at the right time, you need unified data. A persistent customer profile empowers your brand to track and respond to consumer behavior in real time and earn a higher ROI. Ameex Digital works with various vendors to help you implement the best solution for your brand—find out how we can help you go beyond advertising relationships through a customer data platform (CDP).

APPROACH

Source and format data

After gathering data from multiple sources, both online and off—customer events, attributes, company history, transactional data and more—Ameex Digital turns it into information your brand can use.

Segment and report

Informed by the data, Ameex Digital then creates 360° customer profiles and segments audiences based on your business goals. We’ll also build analytics reports so you can view customer behaviors at a glance, including the content that engages them.

Increase conversions

Finally, Ameex Digital activates the audiences to manage and analyze your campaigns. The data can improve all of your marketing activities—media buys, personalized promotions through mail or email, upselling and cross-selling, signups, retargeting and more.

Know the right moves

A secure and powerful CDP provides a comprehensive profile of not just who your customers are, but also the offers that compel them to engage with your brand. Get in touch with Ameex Digital to start earning higher conversions and engagement in all of your campaigns.

Digital Marketing Technology

Customer Identity and Access Management

If your portfolio offers multiple brands, you can add tremendous value to your customers and increase your revenue at the same time. But customers expect brands to protect their sensitive data from fraud and privacy violations. With effective customer identity and access management (CIAM), you can create an engaging omnichannel experience while complying with GDPR and CCPA.

Explore how Ameex Digital builds CIAMs to provide scoped data access, identity security and compliance, policy management and more that grow your opportunities and earn customer loyalty.

APPROACH

Identify goals

Ameex Digital starts with understanding your organization’s current data storage and use cases to explore if you’re a good candidate for a CIAM. We’ll then identify how a CIAM can help you reach your goals, whether those include compliance, upselling and cross-selling, or securely exchanging data.

Implement solutions

Once we’re aligned on the solutions, our experts brainstorm and strategize every step of the process. We’ll map use cases and data flow, and confirm your CIAM will comply with every aspect of GDPR, CCPA and other regulations.

Activate and monitor

Finally, we’ll establish data pipelines, activate the CIAM across the site, and build a process for reporting data threats or breaches. After we implement each step of the operation according to plan, we’ll continue to monitor and service the CIAM on your behalf.

Expand your opportunities

Take advantage of social logins, single sign-on and site groups, profile and preference management and more to secure your organization’s data and grow your value to customers. Contact Ameex Digital for help managing user access and enhance the customer experience across multiple platforms.

Digital Marketing Technology

Chatbots

Artificial intelligence is dramatically changing the way organizations interact with customers, and if your brand isn’t leveraging chatbots, your customers notice. Salesforce reports that more than half of customers believe companies need to transform how they’re engaging with them.

With chatbots, you can easily assist customers—around the clock and in multiple languages—with booking, purchases and signups. See how Ameex Digital can help you reduce costs and optimize your digital experience platform with chatbots that upsell, help with search, generate leads and more.

APPROACH

Identify opportunities

First, Ameex Digital will align with your business goals and identify opportunities for a chatbot to enhance the customer experience. We’ll examine drop-off and engagement rates, as well as if users are scrolling where you’d like them to.

Build and deploy

We’ll recommend the right chatbot for your objectives and then, depending on the type, build and apply machine learning and artificial intelligence, identify use cases and user variations, and input menu selections.

Review and verify

Ameex Digital’s chatbot experts will create an analytics dashboard so you can gain insights about user engagement at a glance. As the chatbot reaches maturity, we’ll verify that it’s achieving your business goals while creating a seamless customer experience.

Reduce operational costs

If you’re ready to increase ROI with intelligent, automated, 24/7 customer service, we can help build and integrate a chatbot into your CMS and ecommerce platforms. Contact Ameex Digital for customizable chatbots to optimize your digital experience platform.

Digital Marketing Technology

CMS/Ecommerce

Do you need more from your website than it’s currently giving you? A content management system (CMS) may be the solution you’re looking for. A powerful CMS can help you reach your goals in search engine optimization, content collaboration and security without requiring your team members to have coding expertise. And if your site is ecommerce-enabled, Ameex Digital can help increase enrollment, engagement and conversions to meet your goals. See how we make it happen.

APPROACH

Identify solutions

First, Ameex Digital works to understand your goals and use cases so we can identify the right CMS for your brand. We’ll also explore how the CMS can operate with your existing technologies, such as email marketing automation, customer management systems, ecommerce and more.

Integrate CMS

Once we’ve aligned on the solution, Ameex Digital integrates the new CMS with the existing digital ecosystem. We’ll ensure data exchanges properly between the CMS, ecommerce and data lake and that there’s enough room for data storage.

Launch and monitor

As we launch the minimal viable product, we’ll examine end user reaction and rethink or enhance features as necessary. While the CMS and ecommerce sites mature, Ameex Digital continues to monitor and ensure our solutions help meet or exceed your business goals.

Power up your site

Ameex Digital can help build a CMS or ecommerce site to deliver the business results you need. If you’re ready to empower your site to drive more organic and paid traffic, increase enrollments or earn more engagement, contact us today.