Ecommerce Growth Strategy
Maximizing revenue for your brand requires strategies to reach and engage your potential customers wherever they happen to be online—and provide a seamless experience across multiple digital channels.
Ameex Digital leverages data, extensive market knowledge, gamification techniques and more to help you drive sales and retain more customers. Discover how we can help you grow through services that include Amazon strategy, D2C sales, product development, and loyalty and rewards programs.
INDUSTRY INTEL
A 5% increase in customer retention increases profits up to 125%.— Bain & Company
Some brands aren’t tapping into their full potential. We create holistic growth strategies to maximize sales across online channels and engage with customers where they are.
- Amazon Sales
- Loyalty & Rewards
- Product Development Strategy
- Market & Competitor Analysis
- D2C Sales
- Omnichannel Strategy
Ecommerce Growth Strategy
Amazon Sales
Amazon Sales
Millions of your potential customers are on Amazon, but if you don’t have a strategy, you could be missing out on sales. Ameex Digital applies key data insights to drive page traffic and conversion, optimize product pages, improve brand presentation and much more. Discover how our ecommerce growth strategists can help you maximize profitability with this ecommerce leader.
APPROACH
Explore the customer’s experience
Auditing your Amazon strategy starts with looking at your brand’s storefront from the customer’s perspective, including pricing and product selection. Ameex Digital will identify gaps in keywords, product images and titles, sales copy and more, as well as analyze your competitors’ storefronts.
Dive into the data
Next, Ameex Digital will examine your sales and conversion data, with a close look at traffic and sales by product. Our experts can then build a strategy to strengthen underperforming products by applying best practices, filling content gaps or implementing A/B testing on various components to increase conversions.
Increase return on ad spend (ROAS)
As we implement recommendations, we’ll monitor and audit your campaigns to improve performance at every step. Our ecommerce growth experts will also continue to analyze your competitors and the market to optimize your product pricing and strengthen your storefronts.
Attract more customers
With a cost-effective Amazon strategy and management, your brand can earn the sales and loyal customers you’ve been looking for. Get in touch with Ameex Digital’s ecommerce growth strategy experts today to help you drive traffic and revenue.
Ecommerce Growth Strategy
Loyalty & Rewards
Loyalty & Rewards
Building stronger and longer relationships with customers is a powerful way to build a customer’s lifetime value for your brand. Loyalty and rewards programs offer value-adds for your customers while providing your brand with valuable data and insights. Discover how Ameex Digital can help you create or improve your customer loyalty program.
APPROACH
Examine engagement
Ameex Digital dives into the details of your loyalty program, reviewing data and performance metrics, landing pages, calls to action, value propositions and more to understand key drivers. We’ll explore not only the value your brand provides to customers, but also how you communicate and deliver those benefits to engage customers.
Audit technology
Next, we’ll ensure your existing loyalty program platform technology can support your business objectives. Ameex Digital will evaluate the current features, how they’re used, and integrations with other digital technology components. Our ecommerce growth experts will recommend and help implement technology with the capabilities your brand requires.
Develop strategies
To generate more value from your loyalty program, we’ll build effective plans and incorporate gamification to increase enrollment, drive engagement and retain more customers. Ameex Digital will also create customizable dashboards so you can monitor activity and performance at a glance, with a focus on growing active members.
Grow lifetime customer value
With expert data analysis and a seamless user experience, your brand can offer the right incentives to drive increased average spend, higher purchase frequency and positive product reviews. Most important, the customer data will help you grow each customer’s lifetime value for your brand, setting you up for success for years to come. Contact Ameex Digital today to build a powerful loyalty and rewards program.
Ecommerce Growth Strategy
Product Development Strategy
Product Development Strategy
Even if your current product line is driving sales, revenue and profits, you could be missing out on bigger opportunities to delight your customers and disrupt your competitors. A thoughtful product development strategy can help you identify products that aren’t adding value to your brand as well as introduce the innovative products your customers want. See how Ameex Digital can help you capitalize on missed sales opportunities.
APPROACH
Analyze your brand portfolio
Our ecommerce growth strategy experts will review your product portfolio, examining sales performance by product, trends and customer feedback. We’ll also explore your competitors’ portfolios to see where you may not be meeting your potential customers’ needs.
Identify opportunities
Next, Ameex Digital will make recommendations so you can capture market demand. This may include developing new products to fill voids, strengthening positioning to satisfy customers, and removing products that don’t meaningfully add to your bottom line.
Develop product solutions
Adding to a brand’s portfolio requires more than suggestions for new products. We’ll deliver a plan for new products that includes key differentiators, strong value propositions and bring-to-market strategies to ensure growth for your brand.
Expand your revenue
Product development strategy isn’t just a powerful way to drive more sales—it can also help your brand increase value with customers while ensuring marketing dollars are spent effectively. Let Ameex Digital help you keep your product line robust, profitable and delivering for your brand.
Ecommerce Growth Strategy
Market & Competitor Analysis
Market & Competitor Analysis
Do you know how your ecommerce performance stacks up against the competition? More important, do you have you a plan to capitalize on emerging trends in the marketplace? With Ameex Digital, you can choose market and competitor analysis as a stand-alone service or as part of a larger growth package.
APPROACH
Identify opportunities
Ameex Digital analyzes the market around your products with an eye toward trends and upcoming opportunities your brand can capitalize on. We’ll also explore your competitors to identify strategies that could benefit your brand.
Deliver recommendations
In alignment with your business objectives, our ecommerce growth strategy experts will then present actionable findings to meet your goals: increasing market share, capturing new audiences, building brand loyalty and more.
Monitor new developments
After the initial analysis, Ameex Digital continues to monitor new products and releases, advertising campaigns and other promotions to keep your brand robust.
Stay ahead of the curve
Keeping an eye on the competition and emerging market trends can help your brand rise above the rest with fresh expansion opportunities. Contact Ameex Digital to keep your finger on the pulse of what your customers want.
Ecommerce Growth Strategy
D2C Sales
D2C Sales
Selling directly to consumers is an excellent way to increase profits while strengthening your brand’s relationship with customers for the long term. But to earn the highest revenues from D2C sales, you have to ensure you’re driving traffic to your site and that those potential customers are converting once they arrive. Take a look at how Ameex Digital can help you develop a powerful growth strategy for direct-to-consumer sales.
APPROACH
Align with objectives
First, Ameex Digital will audit your brand’s online store for the goals you’ve set. We’ll compare your website’s value proposition to other points of purchase, as well as investigate the merchandising strategy—including pricing and promotions—against the market.
Analyze data
Our ecommerce growth strategy experts then examine the data to understand customer behavior on your site. We’ll analyze the user journey, path to purchase, performance by traffic source, sales by SKU and more to identify areas of opportunity.
Implement strategy
Ameex Digital will develop a strategy to maximize every budget dollar: scaling up high-performing campaigns and strengthening each step of the user journey and experience for conversions. We’ll also monitor for new opportunities and adjust as necessary.
Earn loyal customers
When your website serves your audience what they’re hungry for, you’ll earn the sales your site deserves. Contact Ameex Digital for a D2C growth strategy focused on your customers, informed by data and aligned with your brand objectives.
Ecommerce Growth Strategy
Omnichannel Strategy
Omnichannel Strategy
Two pillars of an effective omnichannel strategy are expanding to new retail partners and maximizing sales with existing partners. Retailers offer a number of marketing tools to help brands—responsive products, seasonal promotions, co-marketing campaigns and more—but do you know how to use them? Ameex Digital can help you leverage these as well as align your customer’s experience across multiple sites to increase brand loyalty and revenue.
APPROACH
Dive into data
Ameex Digital first looks into all available data for your products: sales by retailer, performance by product, year-over-year trends, market share and more. We’ll also compare high-performing storefronts to underperforming pages and identify areas of opportunity.
Explore the customer journey
As part of our strategy to maximize sales, we’ll also explore how customers are arriving to each site and if products are categorized correctly. Our experts conduct price audits and examine if best practices are followed, including customer feedback, sales copy, images and more.
Drive growth
We’ll then prioritize and implement recommendations to begin driving more sales immediately. Our strategy might include smoothing pain points in the user journey, adding sales copy, partnering on co-marketing initiatives, optimizing product placement and much more.
Be everywhere your customers are
Are you ready to increase sales, brand awareness and customer acquisition in the storefronts that matter most to your brand? Get in touch with Ameex Digital to develop a cohesive omnichannel marketing strategy.