Performance Marketing
Engaging new customers with your brand is a key step to driving impactful business growth. Ameex Digital’s performance marketing experts go beyond the basic approach to search engine marketing, empowering your brand to capture clicks at a lower cost with mobile marketing, paid search, email marketing, social media advertising, social commerce and ecommerce marketing as well. Explore the difference we can make with campaigns that convert.
INDUSTRY INTEL
PPC is one of the top three generators of high-volume leads.— Formstack
With effective performance marketing strategies, we help clients earn higher engagements, conversions, average order values and third-party endorsements—all leading to increased sales, brand loyalty and buyer retention.
- Email Marketing
- Social Media Advertising
- Search Engine Marketing
- Social Commerce
- Ecommerce Marketing
- Digital PR
- Mobile Marketing
Performance Marketing
Email Marketing
Email Marketing
You might put a lot of work into crafting emails for your brand. But if you’re not sending the right message to the right audience at the right time, you could be sending your budget directly to the junk folder. Email marketing is a cost-effective opportunity to grow your brand’s lifetime value, win back lapsed customers and strengthen relationships.
APPROACH
Leverage data
Ameex Digital will examine the data to help you segment your contacts and time emails effectively to increase open rates, CTR, customer acquisition and much more.
Deliver insights
We’ll analyze user behavior, outcome and experience using surveys and A/B testing to inform email subject lines, send times, copy and CTAs.
Manage growth
Finally, we’ll help govern all the subscribers and leads your new campaigns will generate.
Open up opportunities
No matter which email marketing program your brand prefers, Ameex Digital can achieve results. We’re specialists in Salesforce, Constant Content, HubSpot, Mailchimp, GetResponse and Drip.
Performance Marketing
Social Media Advertising
Social Media Advertising
Sometimes, the best way to drive impactful business growth is to meet customers where they are. Social media is a great way to acquire new customers, create brand ambassadors, stay competitive and get real-time results. But brands often have trouble navigating the rules and unique environments on the various platforms, shrinking their return on ad spend. Ameex Digital provides services for social media audits, consulting, custom advertising strategy or execution and management.
APPROACH
Understand your customer
We use data to determine a target audience and increase return on ad spend with third-party tools, effective ad descriptions, compelling visual strategy, and a focus on the customer journey.
Build on strategy
Then, we’ll craft strategy-focused copy unique for each platform your brand is on—Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat and TikTok.
Implement learnings
Finally, we’ll take the data culled from these campaigns to adjust and apply to future campaigns, ensuring more shares, engagement and click-throughs.
Achieve results
Ameex Digital’s experts have earned significant results for clients. If you’re ready to build your brand’s reputation, earn customer trust, and drive more leads to your website, get in touch with us. We’ll create a social media strategy that increases conversions, lowers cost per result and acquisition, and grows revenue and ROI.
Performance Marketing
Search Engine Marketing
Search Engine Marketing
The best practices of paid search can become outdated in a matter of months, while the data you need to inform your campaign is continuously updating. Your search engine marketing strategy should focus on audience segmentation at every part of the funnel, while taking into account negative keywords, geotargeting and scheduling to reduce wasteful spending and achieve low cost per acquisition.
APPROACH
Build distinct customer journeys
Ameex Digital’s first step as your partner is to align with your business objectives and develop short- and long-term goals. Then, using a host of tools and data, we’ll segment your audiences and get a deep understanding of your customers’ behaviors and needs to create customer personas and build customer journeys.
Identify powerful search phrases
Our keyword research for search engine marketing dives deep into searcher intent to ensure your marketing dollars go toward users who are most ready to engage with your brand and convert. We’ll also note negative keywords, which represent searches not likely to end in the conversion you’re looking for.
Respond to the market
As your paid marketing ads go live and earn clicks, we’ll observe customer behavior as well as monitor cost per acquisition and per click, adjusting as needed to maximize the power of your marketing budget. Our data-driven approach empowers you to plan your resources effectively while reaching your business objectives.
Earn high ROAS
Our experts stay on top of the latest changes from Google and Bing to keep your campaign performing cost-effectively. Ameex Digital’s data-driven approach means you’ll see increased traffic, reduced bounce rates, and higher conversions with a lower CPC and CPA.
Performance Marketing
Social Commerce
Social Commerce
Looking for ways to drive new traffic and revenue to your site? Social commerce empowers you to hypertarget customers on social media platforms, removing friction and driving authentic engagement. Ameex Digital offers a host of services to build or grow your social commerce programs, including affiliate marketing, influencer marketing and social selling.
APPROACH
Identify opportunities
Ameex Digital’s social commerce experts will first enable selling through your social media platforms, ensuring a seamless process for users, and develop effective growth strategies. Using third-party tools, our specialists will examine the data to identify potential affiliates and influencers who can help raise awareness about your brand.
Manage partner programs
Once you’ve selected the affiliates and influencers with whom you’d like to partner, we’ll connect with them, build a partner portal on your site, and manage payouts and codes. In addition to providing guidance with content creation, Ameex Digital will cull user-generated content for your brand to use across different platforms.
Report data-driven results
We’ll measure and analyze the results of affiliates and influencers, pinpointing which ambassadors are bringing in leads and inquiries. By reviewing and monitoring social reach and engagement, traffic and sales, Ameex Digital can keep your budget robust to take advantage of social commerce opportunities.
Raise your profile—and revenue
With the personalized and targeted in-app shopping experiences social commerce provides, you’ll attract new, engaged customers and raise your brand profile throughout the digital world.
Performance Marketing
Ecommerce Marketing
Ecommerce Marketing
Resonating with your customer at all points of the journey is more important than ever before, but many brands are still missing out on using all marketing platforms cohesively. A strong ecommerce marketing strategy empowers you to drive customer acquisition, increase retention and grow digital sales to win in an increasingly competitive digital environment.
APPROACH
Evaluate current performance
Ameex Digital will align with your core ecommerce objectives and present a plan to overcome challenges. Our ecommerce experts will evaluate your brand’s current campaign strategy and performance across all marketing channels and examine the data to maximize every point in the customer journey.
Plan for wins
Our ecommerce experts will then identify opportunities to drive sales growth in the short, medium and long term with new marketing tactics. We’ll leverage relevant marketing tools to develop campaigns that drive incremental sales and performance.
Explore merchandising
We can also review your merchandising strategy and present opportunities to optimize pricing and positioning of your brand’s products to grow sales and profit margin. By effectively using tools like promotions, bundles and categories, you could increase the average order value and revenue while improving discoverability.
Stay competitive
Ameex Digital employs a variety of ecommerce marketing tactics—personalization, user-generated content, loyalty programs and more—to help you drive trial and acquisition, increase average order value, and generate higher conversions and ROI.
Performance Marketing
Digital PR and Reputation Management
Digital PR and Reputation Management
Is your brand making a great first impression with potential customers online? Making sure your audiences see the positive impacts of your brand is a key to digital public relations and reputation management. Ameex Digital offers comprehensive digital PR to help you fill the digital sphere with good news, reviews and information about your brand.
APPROACH
Determine current ranking
Ameex Digital’s digital PR experts will examine your current brand position and reviews, analyze competitors, and identify marketing plans and strategies. We also apply next-generation scraping tools to monitor mentions of your brand and the competition.
Earn positive feedback
We’ll implement a strategy encouraging customers to review products on appropriate platforms to increase brand awareness, build deeper trust and loyalty, and ultimately boost the average order value. We’ll also manage outreach to place content in key third-party blogs and websites.
Build a cohesive resource
In addition to managing any negative reviews online, Ameex Digital will combine digital marketing activities with media coverage, whether it’s print, digital, radio, TV or something else. We’ll also develop a newsroom for press releases and provide support for crisis communications.
Put your brand on top
Effective digital PR and reputation management takes more than just managing online reviews and social listening. Connect with Ameex Digital for robust public relations strategy and execution to spread the good word about your brand.
Performance Marketing
Mobile Marketing
Mobile Marketing
Incorporating mobile marketing into your digital strategy reaches target audiences in the way they prefer, but there are critical FTC regulations to keep in mind. Discover how Ameex Digital can help you leverage this channel to build relationships, capture leads and earn sales.
APPROACH
Align and implement
Ameex Digital aligns the mobile acquisition strategy with your goals and assists in the U.S. and Canadian provisioning process to establish your mobile short code with carriers. We’ll then help implement mobile consent and construct transactional, broadcast and 2-way SMS programs.
Deliver insights
While similar to email marketing, mobile marketing offers faster insights and results into open rates, CTRs and more. We’ll use surveys and A/B testing to analyze user behavior, outcomes and experience and help inform future content, offers and send times for optimal performance.
Manage growth
Finally, we’ll help govern all the subscribers and leads your new campaigns will generate. We will assist in aligning overall business strategy with technology and operations to deliver customer-centric journeys in multiple channels that drive business results.
Build instant connections
With mobile marketing, you can reach over 80% of mobile phone users cost-efficiently—and typically enjoy a 90% open rate and a CTR of over 20%. Best of all, it’s a simple way to build relationships with users right away. If you’re ready to target your key customers with a powerful strategy, get in touch with Ameex Digital.