UX and Visual Design
Are your users at the center of your digital campaigns? Draw in your audiences—and keep them engaged—with user-focused experiences. Ameex Digital listens to the data and reviews metrics, content organization, user flows, current design trends and results to provide evidence-supported recommendations and vibrant design. Discover how our UX and visual design experts can help you improve engagement and drive conversions while telling your brand story.
INDUSTRY INTEL
Every dollar spent on user experience returns between $2 and $100.— Forrester
Users notice when design is centered on them—and when it’s not. We help brands tell their story in a way that compels action.
- Ecommerce Web Design
- Website Design
- Campaign Marketing
UX and Visual Design
Ecommerce Web Design
Ecommerce Web Design
Are customers abandoning their shopping carts during your checkout process—or worse, exiting the site without adding items to their carts at all? A streamlined ecommerce web design can overcome buyer objections and drive users to take the next step.
Discover how Ameex Digital implements user-focused design, compelling graphics, clear navigation and more to create a smooth ecommerce checkout process for your customers.
APPROACH
Examine usability
Designing a user-focused ecommerce experience starts with knowing your audience, product and business goals on a deep level. Our UX specialists examine usability issues throughout the checkout process, reviewing the user journey, navigation, graphics, calls to action and more. By identifying pain points, Ameex Digital can develop solutions that compel your audience to take the next step.
Design solutions
Armed with knowledge about your users’ desires, goals and expectations, our UX specialists design a plan that implements best practices of design, user experience and navigation to remove obstacles to buying. Depending on your needs, this could involve small yet powerful tweaks to your existing ecommerce site or a comprehensive design for a fresh, effective site.
Test and adjust
Finally, our UX specialists work with tech team members to push the pages live. Collaborating with our analytics experts, Ameex Digital will monitor heatmaps, implement A/B testing, and make any adjustments as necessary to ensure your ecommerce site performs as expected: from selecting a product to entering payment information to completing the purchase.
Close the deal
Make sure your own site isn’t preventing your audience from becoming loyal repeat customers. By implementing usable navigation, real-time support, smart visual searches, and a mobile-optimized user experience, Ameex Digital can take your ecommerce checkout process from forgettable to earning memorable conversions and sales.
UX and Visual Design
Website Design
Website Design
Are your web pages focused on your users and what you want them to accomplish? Ameex Digital’s data-driven, user-focused approach to UX web design means we can help you tell your brand story through personalized experiences for your customers. With a complete understanding of your audiences, expertise in heat maps, and in-depth performance reporting, our specialists in UX and web design can improve conversion rates on each of your brand’s pages.
APPROACH
Assess goals and users
Understanding client goals and user needs is at the heart of high-performing pages. First, Ameex Digital aligns with your business goals for each page, whether that’s earning purchases, enrollments, subscriptions or more. Then, we’ll create customer personas based on insight gleaned from small focus groups, individual interviews, larger workshops or direct contact.
Design effective pages
Our UX experts collaborate with our analytics team members to examine the data and create heatmaps to understand how users interact with any given page. Then, Ameex Digital designs pages that align with both business goals and user needs to deliver the content that matters most to each user.
Implement and test
Our UX experts then work with our tech team or yours to bring the pages to life, ensuring they’re mobile-friendly and optimized for quick loading times. Once the pages are live, Ameex Digital continues to monitor heatmaps and data-driven analytics so they deliver on key performance indicators.
Build trust—and leads
When you place users at the center of every design decision, you can tell your brand story while compelling your customers to take action. If you’re ready to build trust with your customers and improve your value propositions, increase profits, and create higher lead conversion, get in touch with Ameex Digital.
UX and Visual Design
Campaign Marketing
Campaign Marketing
Driving conversions goes beyond your brand’s website. Campaign marketing focuses on the other touchpoints that drive users to your site, including paid media, emails, social media and more. A well-designed campaign is an extension of your brand and offers relevant, compelling content to your audience. Ameex Digital combines data-informed performance marketing with user experience and visual design to align deliverables with your brand’s visuals, colors, tone, voice and more.
APPROACH
Define goals
Goals are the biggest driving factor of effective marketing campaigns. Ameex Digital works closely with clients to define the goals for each campaign, as well as joins forces with the performance marketing team to understand niche users and how they respond to designs.
Design solutions
Ameex Digital’s UX and visual design experts then design holistic campaign visuals that encompass every touchpoint your brand needs to earn results—engaging emails, LinkedIn and Facebook ads, display ads and more.
Measure success
Working closely with analytics and performance marketing team members, our UX and visual design experts monitor the data to ensure high conversions for each deliverable. Clients can use this information to inform future campaigns as well.
Get results
When you apply data to every touchpoint, your campaigns can earn powerful results. Ameex Digital will help your brand deliver designs that earn the conversions you’re looking for from your users.